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Introduction to Music Video

  1) What are the key conventions of music video? Movement - often fast pace either in terms of actors, camera work or editing Performance - band or artist playing showcasing their talent Narrative - Including a strong message or story sometimes an emotional meaning attached Visual effects - animation or range of camera shots and angles Promotional device - to sell the band or artists music Editing and sound - footage is usually edited to match the music Mise-en-scene - CLAMPS 2) What is intertextuality? Intertextuality is when one media text references another media text 3) When did music videos first become a major part of the music industry? The 1980s as big budgets were spent on them and they we shown on television 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 which made music videos important as it meant that they were shown on tv 5) How are music videos distributed and watched ...
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End of Year 1 exam: Learner Response

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Advertising and Marketing: Key conventions

Image
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