Daily Mirror language and representation

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: the title block of the newspaper
Pug: something to catch reader's eye
Splash Head: the lead story
Slogan: sums up ethos of newspaper
Dateline: date newspaper was published
Byline: gives the name of journalist / writer
Standfirst: introductory paragraph usually in bold

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.

the main story on the csp edition of the daily mirror was for women to act as a mirror on feminine life.

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

EXCLUSIVE: POST OFFICE SCANDAL
it might appeal to be on daily mirror because it suggests that it only source of this specific information

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

its typically a tabloid newspaper as it has a bigger size which is easier to read and it uses more images than texts and it targets working class audience

5) What is the balance on the Daily Mirror front page between images, headlines and text?

Headlines and images are extremely large whereas text is significantly smaller, in order to emphasise the Daily Mirror as being a tabloid newspaper and increase accessibility and approachability for their audience


Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

The Daily Mirror supports the Labour Party and is against the Conservative Party

2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?

The Daily Mirror represents the Post Office as incompetent and targeting innocent victims in order to draw sympathy from their audience, and to further emphasise the left-leaning ethos of the newspaper.

3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.

Fujitsu is also similarly represented as incompetent and perhaps even evil - the large image on the front cover highlights their involvement in destroying the lives of innocent people. Moreover, the inclusion of their company name on the double-page spread in The Fujitsu Files is used to link the brand's visual identity to the scandal, and, through the sci-fi connotations of the typography and the word files relating to the x-files perhaps even representing them as an evil corporation, mimicking the common representation of villains in science fiction narratives.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

The Conservative Party are represented as being involved in / having a significant part in this scandal through the inclusion of easily recognisable party members for example Rishi Sunak in the boxes on the left-hand-side. with each box discussing a different aspect of the scandal. Moreover, the Daily Mirror shows clear opposition to the Conservative Party through their usage of the word Tories is a nickname often used by those on the left in order to patronise / demean members and supporters of the Conservative Party alike.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

In the main article, Fujitsu and the Conservatives are represented as having a large part in the scandal / being one of the main factors towards it happening in the first place. This is illustrated mainly through the smug / happy representation of Simon Blagden OBE, who was the former non-exec chairman of Fujitsu, and who gained a government position through large donations. This is because this representation, emphasised through his smile, folded arms and confident posture, exemplifies the notion that Fujitsu and the Conservative party are not taking this scandal seriously / are perhaps even happy it occurred. Conversely, the Labour Party are highlighted as being in opposition to the scandal through the separate column on the left-hand side of the double-page spread; this is mostly illustrated through the inclusion of a quote - "This is astounding - a kick in the teeth for victims." This emotive quote showcases a Labour MP clearly stating that this scandal is an issue, highlighting the Labour Party as being sympathetic towards the victims, while also highlighting the Conservative Party as being complacent with the scandal at the same time. This reinforces stereotypes usually seen in the media.

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