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The Times Case Study - Audience and Industries

  Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The main audience demographics for the Times newspaper consists of an older audience, with over half being aged 55 and over. 62% are from social groups AB, meaning that the Times' target audience is mostly in the ABC1 social classes, making them likely to be professionals, managers or company owners. Overall, they are likely to be in the Succeeder psychographic group (people who prefer established, premium brands that signify status and quality). 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? On the front page, the Post Office scandal is not framed as being incredibly dramatic or shocking, merely being referenced as a "scandal" with the focus being on Paula Vennells and her CBE. This places emphasis on the politics side of the story, a centr...

The Times - Language and Representations

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The Times tends to attract an audience that is older and more traditional , so the stories are targeted towards these values and beliefs to target their specific audience 2) How is the presentation of this story different to how the Daily Mirror presents it?   The Times observes more traditional codes and conventions than the Daily Mirror, with less direct address and a more formal, authoritative tone as if giving the reader less active participation and more passive access to information 3)  How is the Times front page designed to reflect  broadsheet  newspaper conventions? The Times uses some layout design techniques to attract its audience  such as sell lines, kickers, pugs. There are usually not as many as The Mirror 4) How can you tell the inside pages of the Times are a broadsheet newspaper?  These pages partially take th...

THE TIMES

1) What year was The Times founded and when did it start using the Times name? The Times was founded in 1785 under the name 'The Daily Universal Register,' changing its name to The Times on the 1st of January 1788. 2) What content did John Walter suggest the paper would offer in the first edition? John Walter suggested the paper would offer "something suited to every palate," including hard news often covered by most broadsheets, such as politics, foreign affairs, trade, legal trials, advertisements, alongside more light-hearted "amusements." 3) What does the page say about the political views in The Times?  The page says that political views in The Times are covered with respectful "fair argument," as the newspaper reserves the right to "censure or applaud either [political party]". It also discusses the integrity and honesty behind their political views, namely through how they supported both New Labour and the Conservatives in recent t...

newspaper blog index

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Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror's audience is comprised of mostly older people, with almost half of their audience being aged over 65 years old. Most readers are of NRS social grades C1, C2 or DE, making them mostly working class. They are likely to be in the Struggler, Resigned or Mainstreamer groups in Young and Rubicam's Psychographics. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The CSP's stories concerning the Post Office scandal might appeal to Daily Mirror audiences as it affects an extremely large percentage of them, given that most of the Daily Mirror's audience is working class and so will be affected by Post Office issues. Members of the audience in the psychographic group of the Struggler are also likely to be affected by the scandal. Furthermore, the Daily Mirror's audience is mostly comprised of politically left-leaning people, who are more like...

Daily Mirror language and representation

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper Pug: something to catch reader's eye Splash Head: the lead story Slogan: sums up ethos of newspaper Dateline: date newspaper was published Byline: gives the name of journalist / writer Standfirst: introductory paragraph usually in bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. the main story on the csp edition of the daily mirror was for women  to act as a mirror on feminine life. 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? EXCLUSIVE: POST OFFICE SCANDAL it might appeal to be on daily mirror because it suggests that it only source of this specific information 4) Why is the choice of news stories, content and pa...

paper 1 assessment lr

  1) Type up your feedback: 7/42: Grade 1 answer more questions 2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. The brand name ‘Under armour’ has connotations of battle and war being connected to sport. Darkness has connotations of dangers to be faced and makes it more dramatic. > Also: Contrast between darkness and brightness of logos connotes Under Armour is something to look forward to through technical code of lighting. 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.  The clear function of the narrative: to persuade people of the superior quality and sophistication of the Galaxy product. The use of locations in the ...