The Times Case Study - Audience and Industries
Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The main audience demographics for the Times newspaper consists of an older audience, with over half being aged 55 and over. 62% are from social groups AB, meaning that the Times' target audience is mostly in the ABC1 social classes, making them likely to be professionals, managers or company owners. Overall, they are likely to be in the Succeeder psychographic group (people who prefer established, premium brands that signify status and quality). 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? On the front page, the Post Office scandal is not framed as being incredibly dramatic or shocking, merely being referenced as a "scandal" with the focus being on Paula Vennells and her CBE. This places emphasis on the politics side of the story, a centr...