Advertising and Marketing: Key conventions

 



1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Image showing product: The fact that they are in  rainbow shape may suggest that they are amazing and colourful. It also might suggest that they look cool. IT might also be suggesting that there are so many in a packet that you can find the end like a rainbow.

Setting: The fact that they are in the sky reinforces the idea of the rainbow.

Colour scheme: The rainbow colour scheme shows that they are colourful. It also suggests that they have lots of different flavours and that there is a flavour for everyone so everyone will         like them.

Brand name: Pops out on the rainbow which might suggests that the sweets have a pop of flavour as both the text and inside of a skittle is white.

Slogan: "Taste the rainbow" suggests that there are a lot of amazing flavours and that there are so many flavours that it feels like you tasting a rainbow

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

There are lots of flavours and they are all bright colours. The slogan, colours, and arrangement of the skittles in this add is what suggests this idea.

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity




2) An advert that uses shock tactics or a controversial idea





3) An advert that creates a a strong emotional connection to the audience




Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of representation in media - subverting the typical representation of gender. We will be studying this next week!)




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