blackpink

 Language


1. What is the primary objective for the player in Blackpink: The Game?



2. What is an "Alternate Reality" narrative? How is this used to frame the storyline of the game?

3. Where is the game set? Identify at least two different types of locations the player interacts with.

4. What is the difference between the playable characters and the NPCs (Non-Playable Characters) like "Blinky"?

5. What specific activities and mini-games does the player perform to progress the band’s career?


Representations

1. What representations of women and femininity can be found in the avatars in BLACKPINK: The Game?

2. How does the game represent K-pop celebrity culture and the "idol" lifestyle to its audience?

3. How does the game reinforce or subvert traditional gender stereotypes through its character design and gameplay mechanics?

4. What does the game suggest about modern perceptions of fame and the importance of a "para-social" relationship between stars and fans?

5. How might a critic or a media student challenge the representations of body image or beauty standards presented in the game?


Audience

1. Who is the primary target audience for BLACKPINK: The Game? Identify at least two different groups of players the game appeals to.

2. What are "Blinks," and how does the game use brand loyalty to attract and retain its players?

3. Using Blumler & Katz’s Uses and Gratifications theory, what "pleasures" or "gratifications" does the game offer to its audience?

4. How does the "BLACKPINK World" social space encourage audience interaction and a sense of community?

5. How has the marketing for BLACKPINK: The Game (e.g., YouTube trailers and social media teasers) been designed to reach a global digital audience?


Industries

1. How much does BLACKPINK: The Game cost to download, and how does this reflect the "freemium" business model?

2. In what ways does the game make money? Identify at least three different types of in-game currency or micro-transactions (e.g., Pink Diamonds, World Tickets).

3. What role do "Gacha" (Gambling) mechanics and randomised rewards play in the game’s monetisation strategy?

4. How was BLACKPINK: The Game marketed and promoted to a global audience (e.g., social media "teasing," App Store screenshots, and YouTube trailers)?

5. How does BLACKPINK: The Game use media convergence and synergy to cross-promote the game alongside the band's music, such as the release of the exclusive single The Girls?

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