Magazines and Music Video assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is a brilliant step forward from your last assessment - up 31%!

Good knowledge shows of the topics


EBI: Now you need to back up that excellent knowledge with detailed evidence from the CSPs


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1
Q2: 5
Q3: 2
Q4:3
Q5: 3

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

- The natural setting connotes that the magazine is both fresh and modern, but from a classy, traditional base.
- The model’s gaze, which connotes equality between the model and the reader, given the model’s body language, the cover star Emma Weymouth wearing a ball gown in the gardens of a stately home, connotes the wealth and luxury that Tatler readers aspire to. The mise-en-scene (costume, make-up, pose, expression) all emphasise these aspects. 
- The woman's positioning connotes importance as she is placed in the centre, which makes it seem as if she is a star

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

- Female celebrities feature more prominently than male, perhaps reinforcing gender stereotypes regarding women expecting to take part in gossip about relationships.
- Celebrities are presented as important and desirable – this is the latest gossip that readers have to know about.
- Celebrities are presented negatively which makes the gossip more interesting

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

- The audience can gain a sense of identity as they recognise something of themselves or relate in some way to the group. The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them. 
- The audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning, ‘don’t believe the hype’. The audience gains a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation. 
- Audiences might represent artists as role models that fans can aspire to be like, thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, and acne. They make eye contact with each other and look to be having a laugh. 

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer?

- BLACKPINK aren't authentic and were put together by YG Entertainment, so when audience members want to find identity through the music video, it will be harder, as they weren't friends beforehand 
- In the music video, there is a lot of camera work and editing, so audiences can find divergence in the and they might fall into mainstream and also may find escapism in the music video 
- The audience can also find surveillance as they sing in both English and Korean, so the audience can learn another language.  

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