Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: Good knowledge of women are represented in advertisements

EBI: What intertextual references are made in the galaxy 'Chauffeur' advert?

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 5
Q3: 1
Q4: 0

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• Specialist terminology is mostly used appropriately and effectively.

• Generally appropriate and effective reference to the OMO advert but there are
occasional inaccuracies/omissions.

• Excellent knowledge and understanding of contexts and their influence on media
products and processes, demonstrated by consistently effective explanations of
how contexts are reflected in advertisements.


4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

• Satisfactory analysis of the product that is clear and which engages with the
representation of race/ethnicity in the media product .

• Some appropriate and effective focus on the representations created by the media
product.


5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

• Basic analysis of the product only focusing on the most straightforward
aspects of how media language communicates key messages.

• Very little, if any, appropriate use of the theoretical framework.

• Very little, if any, use of subject specific terminology.

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