Advertising & Marketing: Final index


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Media Assessment Learner Response 1

                                            Media Assessment Learner Response Total = 9    Grade = 3 WWW- You've clearly learned media terminology and picked up marks throughout so now we can focus on exam technique. EBI- Focus on the question is the most important thing to learn from this. We also need to write more for 8- and 12- mark questions. LR- See blog Q1) 1 MARK Q2) 1 MARK Q3) 3 MARKS Q4) 1 MARK Q5) 2 MARKS Q6) 1 MARKS 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I think question 5 was my strongest question as I described how are Camera shots and mise-en-scene used to create an effect on the audience in the Water Aid advert. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with t...
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Audience effects theory: blog tasks

QUESTIONS   1) Write a definition of a   passive  audience:  This is the view that audiences passively   take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences interact   with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:...
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Media blog feedback and learner response

  TOUMA, Georgio   Full Name Blog set up and URL provided Introductory 10 Qs Denotation & Connotation x2 Fruit bowl Mise-en-scene: Stranger Things Blog marking LR TOUMA, Georgio   WWW: You have made a very positive start in GCSE Media – well done! Your fruit bowl is superb – I really like the image you’ve used as the base to your colour palette and it’s given you a very interesting take on the ‘urban’ palette. Keep up the good work!     EBI:  One thing to address – you have missed the second half of the denotation and connotation work. You’ve analysed the Water Aid advert but then needed to choose an advert of your own to analyse. Go back and finish this when you get a moment and we can update your tracker to green.   The key aspect to work on if we want to aim for the higher grades is depth and detail in our written work – for example, the ‘connotation’ and ‘analysis’ paragraphs for denotation and connotation. Aim for an extended paragraph an...
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