Advertising & Marketing: Final index


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Introduction to Music Video

  1) What are the key conventions of music video? Movement - often fast pace either in terms of actors, camera work or editing Performance - band or artist playing showcasing their talent Narrative - Including a strong message or story sometimes an emotional meaning attached Visual effects - animation or range of camera shots and angles Promotional device - to sell the band or artists music Editing and sound - footage is usually edited to match the music Mise-en-scene - CLAMPS 2) What is intertextuality? Intertextuality is when one media text references another media text 3) When did music videos first become a major part of the music industry? The 1980s as big budgets were spent on them and they we shown on television 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 which made music videos important as it meant that they were shown on tv 5) How are music videos distributed and watched ...
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End of Year 1 exam: Learner Response

  1) Type up any feedback from your teacher in full (you do not need to write the mark/grade if you do not wish to). 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme. 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out  one  way Doctor Who reflects 1963 and  one  way His Dark Materials reflects 2020.  5) Reflect on your overall work and exam performance this year. What  three  things do you need to work on or revise in Media for Year 11? 
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Advertising and Marketing: Key conventions

Image
  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Image showing product: The fact that they are in  rainbow shape may suggest that they are amazing and colourful. It also might suggest that they look cool. IT might also be suggesting that there are so many in a packet that you can find the end like a rainbow. Setting: The fact that they are in the sky reinforces the idea of the rainbow. Colour scheme: The rainbow colour scheme shows that they are colourful. It also suggests that they have lots of different flavours and that there is a flavour for everyone so everyone will         like them. Brand name: Pops out on the rainbow which might suggests that the sweets have a pop of flavour as both the text and insi...
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