OMO Advert
1) What year was the advert produced?
This advert was made from 1955.
2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
Representation of women from the 1950s can be seen from the OMO advert through the use of the medium shot close-up so we can see her shoulders upwards and that is in the high angle which focuses our attention on her heavy makeup but also how inferior and powerless she might be compared to men. The use of female character reinforces who the target audience is.
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
The heading of the advert- design links to radio news (popular in 1950s). Also links to a image of product synergy. The advert is targeting women.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman smiling at the camera is a direct address and so is the eye contact. Her smiling connotes happiness of using the product insinuating is her duty as a housewife or mother and she is supposed to be happy.
5) Why is a picture of the product added to the bottom right of the advert?
That is the product (pack shot) to recognise what the product looks like in shops especially important to the female audience.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
It reinforces stereotypes that mothers are designate roles as housewives and patronises and infantilises women which treats them like children and that makes them more inferior.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
It makes women look inferior to men and make it seem like these types of adverts make women exited just because they are cleaning products, it also reinforces the stereotype that women are designed to be housewives and mothers.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred meaning for this advert may be that this advert is specially targeted to women and creates an idea hat women should the perfect. They make the woman in the advert look really happy which makes other females that come across the advert be interested to buying it.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
This advert was made from 1955.
2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
Representation of women from the 1950s can be seen from the OMO advert through the use of the medium shot close-up so we can see her shoulders upwards and that is in the high angle which focuses our attention on her heavy makeup but also how inferior and powerless she might be compared to men. The use of female character reinforces who the target audience is.
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
The heading of the advert- design links to radio news (popular in 1950s). Also links to a image of product synergy. The advert is targeting women.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman smiling at the camera is a direct address and so is the eye contact. Her smiling connotes happiness of using the product insinuating is her duty as a housewife or mother and she is supposed to be happy.
5) Why is a picture of the product added to the bottom right of the advert?
That is the product (pack shot) to recognise what the product looks like in shops especially important to the female audience.
6) What are the connotations of the chosen colours in this advert - red, white and blue?
Similar to the union jack flag sense of patriotic feeling because of end of WW2.
Similar to the union jack flag sense of patriotic feeling because of end of WW2.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
It reinforces stereotypes that mothers are designate roles as housewives and patronises and infantilises women which treats them like children and that makes them more inferior.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
It makes women look inferior to men and make it seem like these types of adverts make women exited just because they are cleaning products, it also reinforces the stereotype that women are designed to be housewives and mothers.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred meaning for this advert may be that this advert is specially targeted to women and creates an idea hat women should the perfect. They make the woman in the advert look really happy which makes other females that come across the advert be interested to buying it.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional may be that women are being made inferior and weaker, powerless and weaker than men which is controversial.