georgio's media gcse

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? -Logo-Galaxy chocolate -sound-soundtrack from a 1950s movie -camera-close up of the galaxy bar -narrative (storyline)-link to romance, woman needed saving from the man. -'call to action'-galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. -Mise-en-scene-setting (famous Amalfi coast in Italy) reinforces luxury, actor Audrey Hepburn famous Hollywood actress in 1950s. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for the advert is that the chocolate makes you feel better and the setting and location is somewhere abroad near a sea which maybe tells us its a luxury holiday and if they have the chocolate they will feel as if they are abroad and at peace. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey H...

1) What year was the advert produced? This advert was made from 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Representation of women from the 1950s can be seen from the OMO advert through the use of the medium shot close-up so we can see her shoulders upwards and that is in the high angle which focuses our attention on her heavy makeup but also how inferior and powerless she might be compared to men. The use of female character reinforces who the target audience is. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading of the advert- design links to radio news (popular in 1950s). Also links to a image of product synergy. The advert is targeting women. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the mode...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  That they only do work at home and that they do only washing, cleaning and cooking 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. That they all should be wearing minimal clothes in order to fit the beauty standards 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  They have less controversy and more diverse and the adverts are n...

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Image showing product: The fact that they are in  rainbow shape may suggest that they are amazing and colourful. It also might suggest that they look cool. IT might also be suggesting that there are so many in a packet that you can find the end like a rainbow. Setting: The fact that they are in the sky reinforces the idea of the rainbow. Colour scheme: The rainbow colour scheme shows that they are colourful. It also suggests that they have lots of different flavours and that there is a flavour for everyone so everyone will         like them. Brand name: Pops out on the rainbow which might suggests that the sweets have a pop of flavour as both the text and insi...