I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

independent films are often crafted with a more intimate and personal approach


2) What is I, Daniel Blake about?

Daniel Blake demonstrates how theatre can campaign for social justice and hold the government to account.

3) Who directed I, Daniel Blake and why is this important?

Ken Loach

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
Taste make screenings
Street marketing
Newspaper inclusions


5) What unusual or creative marketing methods were used to get audiences talking about the film?

Disruptive Marketing

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

£11 million

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

BBC films

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

I, Daniel Blake was released in 2016 and was directed by Ken Loach. The film was rated by the BBFC as a 15. A UK/French co-production, the film is a classed as a drama due to the nature of the narrative and themes within the film.

9) What aspects of the film contributed to the film's age rating?

PG and 12

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I, Daniel Blake used a variety of marketing strategies to make sure Ken Loach's points got across to his targeted audience and that the film reached a wider audience, including disruptive marketing, street displays and newspaper inclusions.

Black Widow broke several pandemic box office records and grossed over $379 million worldwild

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