Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

  • Walt Disney Studios Motion Pictures 
  • Blitz Film & Video Distribution
  • PixStone Images
  • The Third Floor
  • Industrial Light & Magic 
  • SSVFX 
  • Stereo D 
  • 5th Kind 
  • Abbey Road Studios 
  • Act One Script Clearance 
  • Ages Film & Tv
2) What is conglomerate ownership and how does it link to Black Widow?

Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

  • Reputable actors 
  • Many locations and characters
  • Large budget
  • Complex plot
  • Part of a franchise

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

  • Stars of the film appeared on a range of TV chat shows and press events
  • Traditional methods such as posters and teaser trailers on TV and in cinema
  • Film trailers were released on Youtube and in cinemas

5) What was the production budget for Black Widow and how much did it make at the box office?

Production budget= $200m, How much it made= $379m

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

Black Widow's budget was $200m and it only made $379m at the worldwide box office due to the pandemic.

7) Who regulates the film industry in the UK?

The British Board of Films Classification (BBFC)

8)  What age rating was Black Widow given? Why?

With a 12A, no-one under the age of 12 can see the film unless accompanied by an adult. It is quite a new classification (1989)  and was introduced due to the large gap between PG and 15.


9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Uploading fans tweets on a billboard and that the fans go experience excitement of the movie themselves

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

Black Widow’s budget was $200m and it only made $379m at the worldwide box office due to the pandemic. Marvel would have spent well over $100m on marketing the film globally so the profit level is very low. Most Marvel films have made around $1 billion at the box office. 

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