1) What is an advertising campaign? Some adverts are produced in a series as a campaign . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself. The best campaigns have an emotional impact on audiences. An advertising campaign will usually appear across multiple media platforms - print, broadcast and online. 2) What is the objective of the NHS Represent campaign? The objective is to try make more black and Asian people to donate blood as it was only 3% (in 2016) so the aim was to bring awareness and try get more of them to do so as it was needed to treat patients with sickle cell disease and thalassaemia which mainly affect patients of black or Asian heritage. 3) What does this advert want people to do once they've seen it (the 'call to action')? to book an appointment to give blood, visit the NHS blood donation website, call 0300 123 23...
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