Daily Mirror - Audience and Industries
Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror's audience is comprised of mostly older people, with almost half of their audience being aged over 65 years old. Most readers are of NRS social grades C1, C2 or DE, making them mostly working class. They are likely to be in the Struggler, Resigned or Mainstreamer groups in Young and Rubicam's Psychographics. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The CSP's stories concerning the Post Office scandal might appeal to Daily Mirror audiences as it affects an extremely large percentage of them, given that most of the Daily Mirror's audience is working class and so will be affected by Post Office issues. Members of the audience in the psychographic group of the Struggler are also likely to be affected by the scandal. Furthermore, the Daily Mirror's audience is mostly comprised of politically left-leaning people, who are more like...