Posts

Demographics and psychographics

  1) What information do media companies use to create a demographic profile of their audience? Certain sections of the population e.g.  age, gender, education, social class, race, jobs and home. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They need to know more about their audience than simply age, gender or where they live. 3) What are the seven different Psychographic groups?  The Aspirer, The Explorer, The Reformer, The Mainstreamer, The Succeeder, The Struggler, The Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Young and Rubicam  invented a successful psychographic profile known as their 4Cs Marketing Model: Cross Cultural Consumer Characterisation. They suggested people fit into one of seven groups. Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and ec...

Index so far

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

camerawork

Image
 Camerawork blog task One camera shot that was shown in this movie at 3:22 minutes is a close up (CU).This camera angle could allows us to see the girl's emotional reaction, this suggests she is angry and stressed. the denotation of this image shows she is on call with people. The connotation of this image is that the girl is shocked or surprised while she is on call with other people maybe she is shocked because they told her something about other people or she didn't expect what are they going to tell her.

Stranger Things

 Stranger Things The setting and props are related because they are similar there is not much difference between them two Costume: The character at the start is wearing a white lab coat. This suggests to the audience that he's a member of staff at the government building that he was trying to escape it and that something dangerous is going to happen and  the four teenager boys were wearing casual clothes Lighting: At the start of the trailer the light was flickering and everything was dark and it was scary Setting: The building at the start was a government lab Props: A man is trying to fix a tv from the setting of 1980s and a teenager boy is holding a gun because he's scared Actor placement/movement/expression: The four teenager boys are riding bikes in the dark and then go separate ways  and are isolated which then suggested that something bad is going to happen The character at the start is wearing a white lab coat. This suggests to the audience that he's a member of s...

photoshop fruit bowl

Image
                                                  Urban palette

First 10 Questions

  1)  Which part of Media are you looking forward to the most? The photographing part 2) What knowledge and skills do you hope to learn in Media? The language skills 3) What grade are you realistically hoping to achieve in Media? 4-6 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Films and shows 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? it depends sometimes it's right and sometimes it's too much because i use it a lot when i'm bored  6) What was the last TV programme or film you watched? Snowfall  7) What device or subscription do you use to listen to music? Spotify on my phone 8) Do you play videogames? If so, what do you play games on and what is your favourite game? Yes i do i play rocket league,fifa,nba and my favourite one is fifa 9) Are you on social media? If so, what social media do you have and why do you lik...

Denotation and Connotation

Image
Denotation A boy who is looking sad and wearing cheap clothes and the logo Connotation The boy is wearing a blue cheap shirt and there is a red logo on it and a small house in the back round and the boy is sad because he needs water because it says WaterAid in the advert. Analysis The advert helps the audience  understand what are some people feeling and what they need and the advert is trying to show us the message that if we pay at least £2 we can help them and make them happy. Denotation There is lots of texts such as "we are equal" and "end racism" there is people from different colours and different regions Connotation The connotations of this image shows how racism is treated. The phrase "we are all equal" suggests  how people are standing next to each other, they are against racism and there is people form different regions and different colours and they are all want the same thing, they have rights.