georgio's media gcse

  1) What information do media companies use to create a demographic profile of their audience? Certain sections of the population e.g.  age, gender, education, social class, race, jobs and home. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They need to know more about their audience than simply age, gender or where they live. 3) What are the seven different Psychographic groups?  The Aspirer, The Explorer, The Reformer, The Mainstreamer, The Succeeder, The Struggler, The Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Young and Rubicam  invented a successful psychographic profile known as their 4Cs Marketing Model: Cross Cultural Consumer Characterisation. They suggested people fit into one of seven groups. Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and ec...

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

 Camerawork blog task One camera shot that was shown in this movie at 3:22 minutes is a close up (CU).This camera angle could allows us to see the girl's emotional reaction, this suggests she is angry and stressed. the denotation of this image shows she is on call with people. The connotation of this image is that the girl is shocked or surprised while she is on call with other people maybe she is shocked because they told her something about other people or she didn't expect what are they going to tell her.