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Audience and Industries

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  1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics. Marcus Rashford: C2DE social grades as he targets a working-class audience through his poverty and food campaigning. The 'reformer' or the 'struggler' as he aids those who are less fortunate and are going through difficult times. Kim Kardashian: C1C2D social grades as she targets a mainstream audience through reality TV and lifestyle content, and therefore also the 'mainstreamer.' However, she also targets audiences of AB social grades through her appealing to consumers who follow high-end fashion and beauty trends, and therefore she also targets the 'aspirer' for the same reason. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford uses social media to pro...

coursework checklist

  Print Table: Item Progress Statement of Intent (Max. 300 Words) Front Cover Title for the Magazine w/ Original Masthead Design   Selling Line   Cover Price   Dateline   Main Original Cover Image   Min. Four Cover Lines   Double Page Spread Headline   Standfirst   Subheadings   Original Article (350-400 Words) that Links to Headline   Main Original Image (Different to Cover Image)   Min. Three Smaller Original Images  

Real Statement of Intent

300 words In my coursework, I am planning to design two magazine pages centered on a teenage boy’s descent into drug culture. On the first page, the character is introduced through a gritty montage. Although he is technically a student, he isn’t seen in a traditional school uniform instead, he wears a hoodie, distressed jeans, and worn out sneakers to reflect a more realistic, everyday urban look. The setting is intentionally harsh think cold concrete, alleyways, and graffiti to highlight the environment he survives in. This page will use a collage-style layout to mimic his fractured state of mind. The visuals include quick cut photography showing him skipping school, smoking, and sitting alone in shadows, giving the audience insight into the isolation that sparked his struggle. The second page shifts the narrative focus toward a false sense of success. Here, the character is seen holding stacks of money, representing the temporary and dangerous rewards of his lifestyle. In the middle ...

Coursework preliminary exercise

 1)  Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I plan to make a 30 second music video about a boy that do drugs. The first montage of the music video the character will rap about his teenage life in life. My character will not be in school uniform and he will be in normal clothes. The middle of my music video, the character will be holding money and in the middle of the script another character will show up and he will be  He will be talking how successful he is going to be in life and in the video the photographer will be focusing more on close-up shots. The last 2 seconds of the video a quote will show up to end the video with. 2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on Script Library. The...