Audience and Industries
1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics. Marcus Rashford: C2DE social grades as he targets a working-class audience through his poverty and food campaigning. The 'reformer' or the 'struggler' as he aids those who are less fortunate and are going through difficult times. Kim Kardashian: C1C2D social grades as she targets a mainstream audience through reality TV and lifestyle content, and therefore also the 'mainstreamer.' However, she also targets audiences of AB social grades through her appealing to consumers who follow high-end fashion and beauty trends, and therefore she also targets the 'aspirer' for the same reason. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford uses social media to pro...