KISS FM Breakfast show CSP
Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer...