1) Who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Psychographics here. I think the target audience for His Dark Materials would be fans of the fantasy genre, as the show uses many conventions of fantasy TV, such as the daemons and witches. Fans of coming-of-age, young adult books similar to the original His Dark Materials books by Philip Pullman would most likely also enjoy the show. With Psychographics, I think that the target audience is most likely the Explorers, since the show is based on Lyra's quest and adventures in new worlds. Potentially, fans could also be Reformers, as the cast is quite diverse. Moreover, as the show has some political commentary on religion and the patriarchy through the Magisterium, it's possible that Reformers would agree with their representation of those groups and hence, enjoy watching the show. On the other hand, this would likely make the Resigned not fans of the show,...