KISS FM Breakfast show CSP
Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to target a young audience, reaching them wherever, whenever, however they want. They want to create a constant stream of content to allow their audiences to hear, see, share and discover. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience for KISS FM is aged 15 - 34. They have a 60 / 40 female to male split, and are united by their love for music. Tech especially is what excites them. Their audience is predominantly urban, but increasingly national with 65% now living outside London. They heavily enjoy social...