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Arctic Monkeys - I Bet You Look Good On The Dancefloor

  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? Industries 1) How did the Arctic Monkeys first achieve success and build up their fanbase? 2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success? 3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous? 4) Who is Arctic Monkeys record lab...
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BLACKPINK - How You Like That

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks the mainstream the aspirer 2) What audience pleasures are offered by the music video for How You Like That? Diversion - Performance, fast pace Personal relationship - fan interaction online Personal identity - fandom, copying the look of band members Surveillance - knowledge of Korean music and culture 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  0:44 seconds in because it has all four of the girls in doing their most popular choreography and they all look stunning 1:41 because they are all in it wearing amazing outfits doing an an iconic dance on an iconic set 0:19 because Jennie is most biased and she is wearing a very sparkly and beautiful outfit 4) How was the How You Like That music video marketed and promoted to the audience? precee...
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Introduction to Music Video

  1) What are the key conventions of music video? Movement - often fast pace either in terms of actors, camera work or editing Performance - band or artist playing showcasing their talent Narrative - Including a strong message or story sometimes an emotional meaning attached Visual effects - animation or range of camera shots and angles Promotional device - to sell the band or artists music Editing and sound - footage is usually edited to match the music Mise-en-scene - CLAMPS 2) What is intertextuality? Intertextuality is when one media text references another media text 3) When did music videos first become a major part of the music industry? The 1980s as big budgets were spent on them and they we shown on television 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 which made music videos important as it meant that they were shown on tv 5) How are music videos distributed and watched ...
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Magazines: Final index

  1 )  Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP   3)  Advertising assessment learner response  
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Advertising assessment learner response

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Good knowledge of women are represented in advertisements EBI: What intertextual references are made in the galaxy 'Chauffeur' advert? 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 5 Q3: 1 Q4: 0 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  • Specialist terminology is mostly used appropriately and effectively. • Generally appropriate and effective reference to the OMO advert but there are occasional inaccuracies/omissions. • Excellent knowledge and understanding of contexts and their influence on media products and processes, demonstrated by consistently effective explanations of how contexts are reflected i...
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Heat case study

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time. Our Unmissables entertainment edit is led by our hugely credible team of experts – including BAFTA judge Boyd Hilton – helping readers navigate the tricksy world of TV and streaming. Our style section – Wear It’s At – combines an aspirational yet affordable weekly fashion edit with the real, trusted voice of the heat brand. Our all-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely. And Life Hacks gives readers down-time inspo by curating the buzziest experiences in ...
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Tatler

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Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? They use a metaphor to suggest that their product is popular and relevant. They suggest that their magazine represents how rich people live which means that people wanting to know how rich people live will buy their magazine. Suggests that they advertise in their magazine by saying that the people who read their magazine love to shop. 2) Now go to   page 4   of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average HHI  £261,572 Female  73%  ABC1  83% AB  51%  Average Age  41 London/SE  70% 3) Look at  page 6 . What do Tatler readers think about ...
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